Weaving Intelligence
MDM Strategy & Business Alignment with Profisee
Profisee MDM
Simple Is a Trade: What Profisee's Lower Complexity Buys, and Who Pays for It
Profisee is simpler than the platforms it is sold against, and almost everything it does badly is the price of that simplicity. At mid-market volumes the price is close to nothing; at the top of the Fortune list it lands on whoever builds the integration.
Read more →Profisee MDM
Proving the Platform Is Delivering: Read It as a Flow, Not a Finish Line
Whether a master data platform is delivering shows in two counts and a completeness score, read as change over time, never as a single reading or a percentage that should reach a hundred. Before the platform exists only the data headed for it can be counted, as a proxy; everything said then about…
Read more →Profisee MDM
Time-to-Value Is Not Your Date
Profisee publishes its implementation timelines, and they are honest numbers about the part of the work that is the same in every organisation. Read as an implementer, the plan has three dates and only the first two usually reach the deck: the first quarter close, where finance adds up the cost of…
Read more →Profisee MDM
Sixteen Name Fields and One Mailing Address
A customer 360 fails at one of two ends: a record that keeps every source's copy of the customer's name, or one that allows a customer exactly one address. Neither failure is in the software. Aligning a Profisee implementation with a customer 360, and with the transformation that pays for it, is…
Read more →Profisee MDM
Nobody Wins a Sponsor in Flight
Part one of a Profisee build that contains no configuration: five artifacts that have to exist before the first domain loads, and what each one costs to make. Sponsorship is allocated rather than won in flight, and the unbounded cost of an un-merge is the time before anyone notices.
Read more →Profisee MDM
The Business Case, Priced in Days
Almost every MDM business case ever written was reverse-engineered from a demo — and a demo is honest about what it is. It shows you the capability of the product; the fit between that capability and your business is the part somebody still has to build. Isabel B. looks back at how we justified an…
Read more →